It carried the weight of the endless strategic meetings, overly-enthusiastic sales calls and pitches, millions pumped into “data transformation” - a concept as alluring as it was vague.Īnd yet, here we are: The Big Data market is blooming, expected to blow up to more than $624 billion by 2028. Just a few years ago, the mantra “data is the new oil” could give you a headache. It’s funny, and even a little bit annoying, how a stale tech cliche can make a comeback.
